Logo Design – Branding – Web Design
Student Project (2023)
Overview
Thai Bao is a family-owned Vietnamese restaurant located on the Regis University campus in Denver. Despite its popularity, the restaurant lacked a cohesive brand identity and digital presence. I led a comprehensive rebranding project, including logo design, brand guidelines, social media strategy, and a website prototype, guided by the 7 StoryBrand Principles.
Objective
Create a brand identity that reflects Thai Bao’s authenticity and community roots while modernizing its online presence to reach younger, tech-savvy audiences.
Challenges
- Clarifying the restaurant’s unique value proposition
- Addressing its lack of digital visibility and online ordering capabilities
Target Audience
Primarily 18–35-year-old Regis students and local Vietnamese diners seeking authentic cuisine, with a strong focus on take-out service.
Design Solutions:
Logo & Tagline: Illustrated logo featuring the owners in traditional attire to emphasize family heritage; tagline “Freshly Delicious” highlights their commitment to fresh, homemade meals
Typography & Color Palette: Vietnamese-supportive typefaces and a warm palette of orange, yellow, and brown evoke hospitality and appetite
Social Media Strategy: Revamped Facebook and proposed an Instagram launch with daily story content, key info in the bio, and website integration
Website Design: A branded website prototype featuring online ordering, consistent visual elements, and banana tree motifs reflecting Vietnamese culture
Mimi Nguyen's Design 